Price Points That Effect on Purchase of Sugar-Sweetened Beverages in Secondary School Students

Nirunsittirat Areerat, Chaiariyakul Danupong , Pantkul Thirachaiwat, Tongkitcharoen Nathaset, Supagalap Chamnanvit, Wiriyangkura Keerati, Wichittrakankul Thanapon, Wanichsaithong Pinpinut

Published Online: Mar 20, 2019 DOI
This study aimed to survey opinion and decision making for the price point that effect on purchase of sugar-sweetened beverages in secondary school students. The price difference was calculated from the difference between maximum affordable price and current retail market price. The study was conducted in secondary school students in Muang, Chiang Mai. From 32,608 students, 680 were recruited in this study using stratified random sampling by school type and school size. Structured questionnaire was administered. To increase validity, SSBs were also displayed to show their brand, size and packaging. Results yielded a 95.3% response rate, with 648 students. The mean age was 14.80+1.52 years. In one week, 60.4% were paid at least 500 bahts for expenses from guardian, 112 bahts (15.11 bahts/day) was spent on SSBs. The 34.6% of students consumed SSBs 5 times/week or more and 17.6% consumed SSBs everyday. From all 104 displayed SSBs, the students decided not to buy SSBs when the price increased in range from 1.18-3.29 baht. In all SSBs including in this study, the price points that effect on purchase of SSB is over 3 bahts. Retail price is a key factor for the decision making.
sugar-sweetened beverages secondary school student price taxes

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Nirunsittirat A, Chaiariyakul D, Pantkul T, Tongkitcharoen N, Supagalap C, Wiriyangkura K, et al.. Price Points That Effect on Purchase of Sugar-Sweetened Beverages in Secondary School Students: Original articles. CM Dent J [Internet]. 2019 Mar 20 [cited 2024 Nov 18];40(1):113-126. Available from: https://www.dent.cmu.ac.th/cmdj/frontend/web/?r=site/viewarticle&id=82

Nirunsittirat, A., Chaiariyakul, D., Pantkul, T., Tongkitcharoen, N., Supagalap, C., Wiriyangkura, K., Wichittrakankul, T. & Wanichsaithong, P. (2019). Price Points That Effect on Purchase of Sugar-Sweetened Beverages in Secondary School Students. CM Dent J, 40(1), 113-126. Retrieved from: https://www.dent.cmu.ac.th/cmdj/frontend/web/?r=site/viewarticle&id=82

Nirunsittirat, A., Chaiariyakul Danupong ,Pantkul Thirachaiwat,Tongkitcharoen Nathaset,Supagalap Chamnanvit,Wiriyangkura Keerati,Wichittrakankul Thanapon and Wanichsaithong Pinpinut. 2019. "Price Points That Effect on Purchase of Sugar-Sweetened Beverages in Secondary School Students." CM Dent J, 40(1), 113-126. https://www.dent.cmu.ac.th/cmdj/frontend/web/?r=site/viewarticle&id=82

Nirunsittirat, A. et al. 2019. 'Price Points That Effect on Purchase of Sugar-Sweetened Beverages in Secondary School Students', CM Dent J, 40(1), 113-126. Retrieved from https://www.dent.cmu.ac.th/cmdj/frontend/web/?r=site/viewarticle&id=82

Nirunsittirat, A., Chaiariyakul, D., Pantkul, T., Tongkitcharoen, N., Supagalap, C., Wiriyangkura, K., Wichittrakankul, T. and Wanichsaithong, P. "Price Points That Effect on Purchase of Sugar-Sweetened Beverages in Secondary School Students", CM Dent J, vol.40, no. 1, pp. 113-126, Mar. 2019.

Nirunsittirat, A., Chaiariyakul, D., Pantkul, T., et al. "Price Points That Effect on Purchase of Sugar-Sweetened Beverages in Secondary School Students." CM Dent J, vol.40, no. 1, Mar. 2019, pp. 113-126, https://www.dent.cmu.ac.th/cmdj/frontend/web/?r=site/viewarticle&id=82